Hi, I'm Frank. I take the guesswork out of buying wine. Whether for a specific occasion or based on one bottle you love, I curate a smart selection around it. Better wine, better price, zero browsing.
Let Me Build Your SelectionYou go online for that one specific bottle (or because you have a dinner party coming up). You find one good bottle. But you don't want to ship just one.
Now comes the hard part: finding 11 others to fill the case. You scroll, you get tired, and you end up gambling on random bottles just to finish the checkout. Stop filling your cellar with accidents. Tell me the Occasion, and I'll curate the rest to match.
Total Budget: CHF 550
For the last 15 years, wine hasn't just been a hobby—it's been my life. I've worked the harvests with sticky hands and an aching back, debated fermentation with vintners at their kitchen tables, and organized countless tastings events.
I formalized this passion with a WSET education in 2018, but my real education came from working inside the industry. I spent years seeing exactly how the biggest wine retailers operate. I learned the selection, logistics, the margins, and a simple reality:
Even the best merchant is limited to their own inventory. My only limit is your taste.
That is why I'm 100% independent. I don't own a warehouse. I don't have quotas to hit. This freedom allows me to scan the offerings of all the top Swiss merchants to cherry-pick the absolute best bottle from each portfolio for you.
I'm not an algorithm, and I'm not a call center. I'm your neighbor here in Zürich, navigating the market so you can simply enjoy the wine.
Tell me what you love. My advice is free.